Underwriting Opportunities
AABJ offers underwriting opportunities to companies interested in reaching the "In Contact" audience with their public service message. Underwriting affords you the opportunity to expose Atlanta's African-American audience to your company's brand and to its community stewardship.
Research shows that a majority of African Americans think positively about, and are more likely to do business with, companies that support their community. And because "In Contact" is the only Atlanta-based television show dedicated to exploring African-American views on timely issues, it's a perfect connection to our captive audience African-Americans, 24-54 years old, who live in Georgia, and in Atlanta specifically.
A Snapshot of the Opportunity
- Each "In Contact" airs for 2 weeks on Sundays at 11:30 a.m.
- WPBA Reach: 1.5 million people in over 500,000 households
- Show's Reach: 5,000 households on average - hot topics attract more viewers.
- Underwriting a show includes two 15-second billboards - one at both the open and close of each show.
- The underwriting cost is $2,500 per show.
- 24 shows are scheduled for production in 2002. (Check for availability)
- Underwriting company must supply production creative for billboard spots.
It is important to note that Underwriting is not the same as advertising and WPBA has specific guidelines for the copy contained in underwriting messages. Click here to download the current
WPBA Copy Guidelines.
For more information on becoming an "IN CONTACT" Underwriter, contact: television@aabj.org.
